When creating a product and building a business around that product, a critical juncture in the process is coming up with a slogan that (a) conveys what your product is about and (b) attracts consumers.  There are many famous ad slogans that drive home this point.

Thus, I figured I would put together a list of the 15 most famous ad slogans I found across the Internet:

1) Just do it.  (Nike)

2) Tastes great, less filling.  (Miller Lite)

3) Always Coca-Cola.  (Coca-Cola)

4) Melt in your mouth, not in your hands.  (M&Ms)

5) Diamonds are forever.  (DeBeers)

6) Where’s the beef?  (Wendy’s)

7) Breakfast of champions.  (Wheaties)

8) We try harder.  (Avis)

9) We bring good things to life.  (General Electric)

10) Think different.  (Apple)

11) Good to the last drop.  (Maxwell House)

12) 1000 songs in your pocket.  (Apple Ipod)

13) Look Ma, no cavities!  (Crest)

14) Don’t leave home without it.  (American Express)

15) I’m lovin it!  (McDonalds)

If you want to succeed with your product and your business, your ad slogan should be short, crisp, and convey a lot more in quantity than the number of words you choose.  These famous ad slogans should be your model. 

I’m sure there are others out there that belong on this list, but these were the ones I thought were the best.  If you have any others, include them in the comments below!

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