I came across an offer from Internet millionaire Shawn Casey.  He has been giving away his Internet Business-In-A-Box training course for free.  All you have to do is visit this offer page, enter your first name and your e-mail address, and you’ll receive the training kit.  It’s available only for a limited time.

Is It A Scam? 

I know what you’re thinking.  Wait, this is a scam!!  What’s the catch?? 

Believe me, I express the same skepticism with any perceived get-rich-quick program or scheme.  But here, this training course is . . . FREE.  He claims he’d normally sell it for $497, and that its real value is $1,082.  Whether or not it’s worth that much money, it still doesn’t cost you a penny to sign up for it.  Once you receive it via e-mail, you can look through it and glance at it.  If you still think it isn’t legit, exit out of it.  What would that cost you?  Five minutes?  Ten minutes?  Not much time.  And, what’s more, you didn’t spend a cent. 

Shawn Casey’s Motives

Before I signed up, however, I asked myself the following question: If this training course does provide methods and strategies for making a lot of money online, why is he just giving it away?  Why not sell it and make even more money? 

Surprisingly, on that offer page, he answers my question almost immediately.  He writes: “Why am I giving away all this in-depth information when I could just be selling it and putting even more cash in my pocket?  Fair question.  The truth is that I have an ulterior motive.  After you review the ‘Internet Business-In-A-Box’ and find out how much money you can make in your own Internet business, then I’m certain you’ll be checking out all my other products and services that will help you make even more money.  And then I’ll have another happy customer for life.”

Good point.  It makes sense that he would try to promote his products and services, and what better way to attract massive amounts of attention and traffic than by offering something valuable for free?  Businesses do this all the time.  He emphasizes that “this is only for a limited time as part of a marketing test.”  So this is a marketing campaign, and it’s also a test to see if such a campaign brings him more business.

What You Learn From The Internet Business-In-A-Box  

I signed up for the training course myself, and, once I got my e-mail confirmation, I logged into the website to see what it was all about.  The course contains 6 resources or lessons (in the form of audio recordings and Adobe Acrobat downloads) for making money online:

1) How to make $1,000 on the Internet in 48 hours with no products or money.  Casey offers the “secrets” of ”Internet Gurus” and claims to show you ”exactly” how to make that much money in such a short period of time.

2) A 62-minute recording in which Casey and another Internet millionaire (Jeff Paul) reveal information about online product secrets that “the other gurus don’t want you to know.”

3) An exclusive handbook that details how to have automatic cash deposited into your bank account without any customers.

4) A private interview with a “little-known marketing genius from Lincoln, Nebraska” about how to have thousands of people promoting and selling your products and services.

5) A secret, guaranteed 4-step system for creating promotional ads that get “outrageous results” and help you succeed online.

6) The last resource is a “free bonus” and is a 3-part series from a legal expert that helps you eliminate taxes and protect your assets from lawsuits. 

I haven’t had the time to listen to and read all of these resources, but they seem like they’re worth the time.  They appear to be geared toward marketing, and, to be honest, no business succeeds without marketing.  Thus, if you have an online business or are considering starting one, it doesn’t hurt to take in this information and see if it’s helpful.  If anything, you can come away with some new knowledge about how to promote your business.  If they are legitimate techniques for advertising, marketing, and promotion, you can probably apply some of them to your business and see what happens.  And the best thing about it is that it’s free. 

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