The best way to create and build your business is not by targeting and marketing to everyone.  As they say, if your market is everyone, you have no market.

Instead, when you’re building a business, you have to keep in mind which specific group of people you’re targeting with your product or service. 

The video below is from The Big Idea, and, in it, Jeff Chavez (of NorthStar Ventures) explains to a young business owner what he’s doing wrong with his business and why he’s in debt.  The main focus of Jeff’s advice?  Find a niche.  Don’t go against the masses because you’re going to find yourself outnumbered and over-powered. 

Find a specific gap in the market or, as Donny calls it, those “low-hanging fruit”, and go for it.

 

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